Your privacy is more than a legal obligation — it is a core value at lv888. Learn exactly how we handle your information with full transparency and accountability.
Full encryption
Controlled storage
Data is not sold
Control your data
Important Note: This Privacy Policy describes lv888's data protection practices and applies to all information collected through our platform, including the website, mobile app, and any official lv888 communication channels.
Lv888 takes seriously our responsibility to protect the privacy of every member who uses our platform. This Privacy Policy is established to ensure you fully understand how your personal information is collected, used, stored, and protected when you interact with the lv888 platform.
As a trusted digital entertainment platform in Malaysia, we comply with all applicable legal requirements relating to personal data protection, including the Personal Data Protection Act 2010 (PDPA). We are committed to ensuring your information is always handled with integrity and transparency.
By using the lv888 platform, you agree to the data collection and usage practices described in this document. If you do not agree with any part of this policy, please discontinue use of the platform and contact us for further assistance.
Lv888 never sells, rents, or trades members' personal information to third parties for marketing or commercial purposes. Your privacy is not a commodity to us.
When you register and use the lv888 platform, we collect information you voluntarily provide, including:
When you browse and use the lv888 platform, our systems automatically record the following technical information for security and service improvement purposes:
| Data Type | Example | Purpose |
|---|---|---|
| Device Data | Device type, operating system, screen resolution | Display optimization |
| Network Data | IP address, ISP, approximate location | Security detection |
| Browsing Data | Pages visited, session duration, clicks | UX Enhancement |
| Transaction Data | Amount, time, payment method | Financial records & AML |
| Gaming Data | Wagering history, wins, and losses | Compliance & audit |
All automatically collected data is used solely for platform operations, member security, and regulatory compliance. This data is not shared for third-party advertising purposes.
Lv888 uses the information collected for various legitimate and transparent purposes. Each use of data has a clear legal basis, whether grounded in your consent, contractual necessity, legal obligation, or the platform's legitimate interests.
With your consent, we may send you information about lv888 promotions, bonuses, and special offers via email or SMS. You may withdraw this consent at any time through the notification settings in your account.
Lv888 does not use member data to make automated decisions that materially affect your rights or interests without human review. Every significant account-related decision involves review by our team.
Lv888 understands the importance of keeping your information confidential. We only share personal data in the following limited situations, and always with appropriate safeguards in place:
We work with carefully selected third-party companies to help operate our platform. These include payment processors, identity verification service providers, and technical infrastructure providers. All third parties are bound by strict confidentiality agreements and are only permitted to use your data for the specific agreed purposes.
Lv888 may disclose member information to relevant authorities when required by law, court order, or direction from a legitimate regulatory body. This includes financial crime investigations, AML (Anti-Money Laundering) compliance, and official requests from law enforcement agencies.
In the event of a corporate restructuring, merger, or acquisition, member information may be transferred as part of the business assets. We will provide reasonable notice to members before any such transfer takes place.
Lv888 never shares members' personal information with third-party advertisers, marketing companies, or data brokers. Your data is not used to build advertising profiles or sold in any form.
Protecting your personal information from unauthorized access, loss, or disclosure is lv888's top technical and operational priority. We implement multiple layers of robust protection:
Access to lv888 members' personal data within internal systems is restricted to staff who genuinely require it to perform their duties. All access is automatically logged and monitored. Staff who breach data protection policies are subject to serious disciplinary action.
While no digital system can guarantee 100% absolute security, lv888 implements the highest industry security standards and continuously updates our protective measures to address the latest cyber threats.
Lv888 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.
You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality and user experience of the lv888 platform. For more information on managing cookies, refer to your web browser's documentation.
Lv888 does not use third-party cookies for targeted advertising purposes. We do not allow advertising networks to collect data about your browsing behaviour through our platform.
As a lv888 member, you have certain rights regarding your personal data under applicable data protection laws. lv888 fully respects and facilitates the exercise of these rights:
Request a copy of all personal data we hold about you in a readable format.
Request correction of any inaccurate or outdated information in our records.
Request deletion of your personal data in certain situations permitted by law.
Object to the processing of your data for direct marketing purposes at any time.
Receive your data in a structured format that can be transferred to another platform.
Request that processing of your data be temporarily restricted under certain circumstances.
To exercise any of the rights above, contact our data protection team via live chat or email [email protected]. We will process your request within 30 calendar days. No fees are charged for reasonable requests.
Lv888 retains your personal data only for as long as necessary to fulfil the purposes stated in this policy or as required by law. Retention periods depend on the type of data and operational or regulatory requirements:
When data is no longer needed, lv888 ensures it is securely deleted or anonymised using industry-approved procedures, including secure overwriting for storage media and cryptographic erasure for managed databases.
The lv888 platform is an entertainment service intended exclusively for individuals aged 18 and above. We do not knowingly collect any personal information from minors.
If we discover or are made aware of any data collected from a person under the age of 18, we will take immediate action to delete that information from our systems and close the relevant account. lv888 encourages parents and guardians to monitor their children's online activity.
If you have reason to believe that a minor has registered or is using the lv888 platform, please contact us immediately at [email protected] so we can take prompt action.
Lv888 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, new legal requirements, or service improvements. Each updated version will be posted on this page with a clear revision date.
For amendments that materially affect how we handle your personal data, lv888 will endeavour to provide advance notice via your registered email or in-platform notification at least 14 days before changes take effect. Continued use of the platform after the effective date constitutes your acceptance of the amended policy.
We recommend reviewing this page periodically, especially after receiving any amendment notice from us. The latest version of this policy is always accessible on this page.
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data by lv888, please contact our Data Protection Officer through the following channels:
Our team will respond to privacy-related inquiries within 3 business days. For more complex requests such as data access or deletion, processing may take up to 30 calendar days.
If you believe that lv888 has failed to handle your privacy complaint satisfactorily, you have the right to lodge a complaint with the Malaysian Communications and Multimedia Commission (MCMC) or the relevant data protection authority.
We invest in data security not because we have to, but because we genuinely care.
All data transmitted between your device and lv888 servers is protected by 256-bit SSL encryption — the same standard used by global financial institutions.
Your personal and financial information is stored in a secure server environment with multi-layered access controls and round-the-clock continuous monitoring.
Lv888 has never and will never sell or share members' personal data with third-party advertisers or data brokers. Your information remains under the full control of lv888.
You have the full right to access, correct, transfer, or request deletion of your personal data. A straightforward process is available through your account or our support team.
Lv888's data protection practices align with Malaysia's Personal Data Protection Act 2010, ensuring you are covered by a robust legal framework.
The lv888 support team is specially trained to handle privacy inquiries and requests promptly and professionally at all times.
Over 500,000 members across Malaysia trust lv888 to protect their privacy and data security. Register today and enjoy a safe, transparent, and entertaining digital experience.
See also: Terms and Conditions | Responsible Gaming | FAQ